In my Marketing role at Scalable, I have many, many reasons to think about the changing roles of the CMO and line-of-business (LOB) executives and the corresponding impact on CIOs.
While reading a recent Forbes series on the CMO-CIO partnership, one in which Kimberly Whitler interviewed leading organizations’ CIOs and CMOs, I was struck by the impact of that partnership (or the lack thereof) on whether or not organizations achieve their goals, and at what cost.
The missing element in her discussion was, in my opinion, a discussion of IT cost optimization methods that both the CIO and the CMO (or other LOB executives) can use.
Ulitzer, a SYS-CON Media channel, recently published my drill-down into those issues. The article summarizes Ms. Whitler’s findings, and discusses ways in which CMOs and CIOs can seek alignment to help move their organizations forward by taking pragmatic action now on waste reduction. Through a 360° view of the technology infrastructure in both Marketing and IT, IT cost optimization scenarios can be modeled for their impact, and innovation can be funded.