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Why digital experience analytics are a core element of the hybrid model

  • Posted by: Pete Summers
workforce analytics tools

Without measuring the hybrid employee experience, you cannot improve their success or protect their well-being. It’s also good business sense to understand how digital experiences impact performance. Workplace analytics tools help you provide an exceptional hybrid experience, as well as improve your understanding of the organizational impact from hybrid working.

Organizations need comprehensive and intelligent analytics tools that are not just another layer of technology but give them a real-time business lens through which they can focus on making their employees more successful. Such workforce analytics tools bridge the gap between IT and HR – those responsible for delivering workplace technology and those responsible for ensuring employee well-being. Here are four ways workplace analytics can help your organization thrive in the hybrid era.

Gain insights into employee experience and well-being

Workplace analytics can help organizations check for potential employee well-being issues – for example, identifying where staff are in danger of burnout from working excessively long hours. This can happen for a variety of reasons – perhaps the line between work and leisure time has been erased, or perhaps IT systems aren’t as helpful as they should be. Whatever the reason, having identified the problem the organization can provide help.

As well as looking at individual activities, it’s important to assess teamwork and collaboration, for example by examining the level of interactions on collaborative platforms. This will highlight individuals at risk of feeling isolated so corrective action can be taken. For the IT team, this type of check can also assess how far the technology tools provided are supporting employee success. The analytics should highlight where technology can be enhanced, processes adjusted to remove friction, and where more training or support in technology use is needed.

Assess the organizational impact of digital experience

The analytics should help leaders and HR specialists to measure the organizational and technical impact of major changes such as a move to hybrid working and the creation of a digital workplace. Once any implications in terms of cost or risk are understood, they can be managed. For the IT team, the tools will highlight opportunities to improve processes or technologies to increase organizational effectiveness and safeguard security.

Fine tune technology and habits to boost employee success

As well as looking at individual experience, workforce analytics tools should highlight general trends, since these may point the IT team towards steps that should be taken to improve success. For example, they might find that they need to personalize services and technology for different worker segments, or again arrange peer support for specific groups of workers who are facing challenges in using technology tools to complete work tasks.

Spot where technology can deliver additional business benefits

The information from workplace analytics can help to shape strategy. Analytics highlight opportunities to optimize costs by aligning technology to business requirements, and digital initiatives to corporate objectives. Identifying these opportunities can be made easier by establishing KPIs that measure progress in improving employee experience, and applying the insights to optimize outcomes and minimize risk. At a more detailed level, issues in need of resolution can be prioritized based on metrics about which are most widespread or have the greatest impact on employee effectiveness.

Scalable Software’s workplace analytics platform, Acumen, delivers data that enables IT and HR teams to create exceptional employee experiences to boost success. Granular data on application and technology usage provide insights into shifting team dynamics and allow organizations to take data-driven action. Acumen also helps to demystify IT spend, reduce costs and gain visibility into all IT assets. By establishing targeted KPIs, organizations can realize a higher return on investments and can quantity the peripheral benefits of digitalization. Read more about Acumen.

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